Bookies have one common goal, and that is to make money. Consistent profits will result in a sustainable bookie business over time. If you are serious about the business, you need to know the concept of hold percentage. Thus, here’s a bookie guide to hold percentage.
Hold percentage is the profit margin you’ll make after getting wagers on both sides of a sporting event. It is the amount left behind after tallying the results for the event. Thus, it is the money left after paying out winning wagers and collecting losing bets.
Short Bookie Guide to Hold Percentage
The default hold percentage is five percent if you use a bookie pay per head. That means a bookie will earn at least five percent of a sportsbook’s total action. For instance, if a sportsbook got $10,000 in wagers for a month, a hold percentage of five percent will give you $500 in profits.
A hold percentage of less than five percent will spell trouble for the bookie business. You might not afford to pay the sports betting software company if you do so. Thus, we recommend keeping the hold percentage at five percent or more.
We recommend keeping the hold percentage at ten percent to optimize your profits. However, it might not be possible all the time. So you need to adjust it to keep your lines competitive. That’s where the PPH software comes into play. It can maintain sharp lines without sacrificing your bottom line.
A successful bookie business requires control over the sportsbook and a support system. With the right PPH provider, you get complete control of the sports betting platform. Also, the provider will assist you in achieving your goals.
A PPH solution generates reports to help you decide on the hold percentage. That’s why we recommend reading sportsbook pay per head reviews to find the right one for your bookie business.
If you haven’t found a PPH provider yet, we suggest signing up with 9DollarPerHead.com.